Job Description

Overview:

We are seeking a Category Marketing Manager who will be responsible for leading the execution of the marketing campaigns and supporting the strategy for the Company brand under a specific category. This role will work cross functionally to ensure all brand touchpoints and communications are pro-centric to drive growth and engagement, while meeting business goals.

Responsibilities

• Supports new product introduction, in-life, and end of life campaign strategy, and go-to-market activation plans for a category for the company brand.
• Supports annual plans of marketing activity. Maintains the Company campaign calendar to drive real-time updates for transparency across the organization.
• Helps build and execute marketing plans based on market research and inputs from Product Management and Channel, driving traditional and digital efforts including digital display, email marketing, print, SEO/M, brand website management, content and collateral asset development.
• Supports the category and brand messaging, and creative requests as it relates to coordination with Channel Marketing, distributors/partners/reps, and trade show and training needs.
• Helps set clear campaign goals, KPIs, and priorities that generate demand for marketing objectives for each campaign, and partners with the Sales and Performance Marketing Team to understand reporting and drive optimizations in campaign efforts.
• Responsible for content development and optimization of brand website.
• Manages the creation and communication of assets for the product launches and refreshes, including videos, digital assets, literature materials and copy.
• Assists and supports general category needs as it relates to campaign development, execution, etc.

Requirements:

• Bachelor’s degree required: Business, Marketing or related field.
• 5+ years of experience in Marketing with a focus on pro-centric marketing communication
• Exceptional knowledge of marketing communications, including traditional and digital best practices.
• Efficient, results oriented.
• Ability to manage multiple tasks and ensure all timelines are met.
• Self-starter that is comfortable working independently as well as cross functionally.
• Experience working in a deadline-oriented environment with a high attention to quality.
• Superior oral and written communication skills.
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Hybrid work setting (3 days in office, 2 days remote)

Compensation: $110,000.00 - $120,000.00 per year

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