Job Description
About the role
Salary: $120K - $150K
april is looking for a
Senior Product Marketing & Communications Manager who can bridge product, marketing, and client success to drive taxpayer adoption post-sale-and influence how we win new business. This role is primarily focused on
B2C adoption marketing through our partners : supporting our clients' marketing teams to successfully launch and grow april-powered tax experiences inside their apps.
You'll also work closely with our Sales and Client Success teams to feed real-world insights back into our pre-sale product positioning and pricing strategies. You'll be hands-on building product communications like lifecycle messaging, landing pages, and pricing materials that move the needle on sign-ups and completions.
You'll wear many hats: strategist, copywriter, advisor, researcher, and project quarterback.
If you want to build a new fintech category, shape how embedded tax gets marketed to millions of taxpayers, and work closely with a tight, senior team-this is it.
Key responsibilities: - Build onboarding flows, lifecycle communications, and product marketing assets (email sequences, push, in-app, landing pages) that drive end-user adoption and engagement.
- Work closely with Product, Sales, and Client Success to ensure adoption marketing is tightly aligned with product capabilities and partner goals.
- Partner with our clients' marketing teams to co-create and implement taxpayer communications that are embedded inside their apps and experiences.
- Create plug-and-play templates, playbooks, and marketing toolkits to help partners go live faster and market more effectively.
- Surface insights from post-sale adoption work to help refine pre-sale messaging, pricing strategies, and competitive differentiation.
- Collaborate with Sales on updating product collateral and partner enablement materials based on what's resonating.
- Conduct market research and competitive analysis to support positioning, pricing, and go-to-market decisions.
- Own writing and editing for B2B and B2C marketing communications.
- Use AI tools as a force multiplier to do more with less.
Experience: - 5-8 years of experience in product marketing, lifecycle marketing, or growth marketing at fintechs, startups, or high-growth companies.
- You've worked on complex products and aren't afraid to dive deep into new arenas and learn quickly with SMEs.
- You're comfortable creating landing pages, onboarding comms, and user-facing messaging on your own (without copywriting support).
- You understand pricing, market analysis, and how to position products to win.
- Comfortable designing customer journeys and working in new platforms and tools and willing to learn and manage our Braze instance.
- You're highly cross-functional: known for being an effective communicator, running tight meetings, and aligning teams.
- You thrive on small teams where strategy and execution go hand-in-hand-you're comfortable shifting between planning, writing, optimizing, and partnering with SMEs as needed.
- You move fast, think clearly, and value action over perfection.
About april april is on a mission to
democratize tax planning and provide smarter, year-round tax solutions that help people make the most of their financial opportunities. Taxes shouldn't be an afterthought-they should be an integrated part of
better financial decision-making .
We provide access to intelligent tax insights that help individuals
optimize their tax situation before year-end, while reducing stress and eliminating extra work come tax season. By embedding tax capabilities directly into the financial platforms you already use, we turn a traditionally complex process into a seamless, value-add experience.
At april, we're redefining the role of taxes in financial services-making them more accessible, intuitive, and beneficial. If you're excited to help transform the future of taxes, we'd love to hear from you. April
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