Job Description

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms headquartered in New York City, with offices in Los Angeles and Toronto. The company is known for its highly personal approach to client service and has been consistently named to prestigious Best Places to Work lists. Horizon values diversity, equity, and inclusion and fosters a culture where employees feel welcomed, safe, and empowered. The Senior Analyst, Search Engine Marketing role involves creating, implementing, tracking, analyzing, and optimizing Paid Search campaigns across platforms such as Google AdWords, Yahoo!, Bing, and bid management platforms including DS3, Marin, Kenshoo, and InsideVault. Responsibilities include developing bidding strategies, keyword management, generating performance reports, developing test design roadmaps, leading portions of client reporting calls, and supporting forecasting and new business opportunities. The ideal candidate is a strategic thinker and tactical executor, a self-starter with strong communication skills, detail-oriented, organized, and a team player committed to success and diversity advocacy. Preferred qualifications include 1.5+ years of SEM experience, advanced Excel skills, strong analytical and interpersonal skills, and the ability to manage multiple responsibilities effectively. The role emphasizes professionalism, flexibility, and leadership by example. Horizon Media is an equal opportunity employer committed to inclusive hiring practices.

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