Job Description
Job Description MarketPro is partnering with a leading Global Manufacturer & fast-growing direct sales company to fuel accelerated growth year-over-year in search of a visionary Marketing Director! For the past eight years, this forward-thinking brand has been at the forefront of innovation, transforming the way we cook in homes across the world with cutting-edge technology and top-tier consumer products.
The Marketing Director will be responsible for driving growth through innovative marketing strategies, public relations, brand engagement, and market presence. You'll partner closely with a nationwide network of independent consultants, empowering them to drive direct sales and elevate brand recognition one household at a time. By leveraging data-driven decisions and fostering cross-functional collaboration, you will support and inspire this field sales team, crafting initiatives that engage, motivate, and support their success. As the leader of a high-performing marketing team, you will shape strategies that elevate both the brand and consultant network, creating a lasting impact on the company's growth trajectory.
The Marketing Director will be responsible for developing an integrated marketing approach that covers brand management, marketing communication, digital marketing, content creation, product marketing, customer and consultant engagement, and consultant support.
This role will report directly to the GM / CEO and serve as a member of our Management Team.
ESSENTIAL DUTIES AND RESPONSIBILITIES Strategic Leadership - Define and implement a comprehensive marketing strategy, with the GM/CEO and Director of Sales, that aligns with the company's business objectives and supports the unique needs of our business model.
- Develop and execute each marketing initiative to achieve specific company goals.
- Oversee brand positioning, messaging, and the overall customer experience to ensure consistent communication across all channels.
- Lead innovation efforts to refine and scale marketing initiatives that attract, retain, and empower consultants.
- Manage relationships with vendors and agencies to confirm they meet the company's standards and marketing goals.
- Manage the budgeting and forecasting processes to ensure financial targets are met and resources are allocated effectively.
- Handle public relations and crisis management, protecting the company's public image.
Consultant Engagement and Support - Develop programs, tools, and resources that enable consultants to promote and sell products effectively.
- Collaborate with sales to understand consultant needs and provide ongoing support, training, and motivation to maximize engagement, activation, and retention.
- Launch incentive programs and events that drive activation and retention, reward high performers, boost morale, and build a sense of community within our consultant network.
- Oversee the development, management, and maintenance of consultant platforms and tools.
- Coordinate relationship with external business partners.
Integrated Marketing Campaigns - Drive the creation and execution of multi-channel marketing campaigns, including digital, social media, email, SMS, events, influencer marketing, etc.
- Implement marketing automation tools to streamline processes and increase the ROI of the marketing plan.
- Lead content creation strategies that resonate with target audiences and support consultants in generating demand.
- Leverage data and analytics to assess campaign performance, optimize initiatives, and ensure a high ROI.
- Develop and refine the brand identity and guarantee consistency across all channels.
Product Marketing and Launches - Partner with affiliated entities to create successful go-to-market strategies for new product launches and seasonal promotions.
- Develop and implement training and promotional materials to ensure that consultants are well-equipped to represent and sell new products.
Customer- and Consultant-Centric Approach - Champion a customer- and consultant-first mindset within the company, ensuring that all marketing efforts prioritize customer and consultant engagement, satisfaction, and loyalty.
- Utilize market research and consumer insights to identify trends, understand customer preferences, and inform marketing strategies.
Culinary Marketing & Recipe Development - Oversee the culinary pillar, driving recipe development and culinary content that showcases product versatility, quality, and relevance to diverse audiences.
- Develop promotional materials and media that highlights promotional offerings to support use and engagement.
Team Leadership and Development - Lead, mentor, and inspire a team of marketing professionals across customer, culinary, and field marketing & communication to achieve their goals and maximize their potential.
- Foster a collaborative and innovative work environment that encourages creative thinking, strategic risk-taking, and a focus on results.
Requirements •Bachelor's degree in business administration, marketing, communications, or a relevant field. Master's degree preferred.
•10-15 years of experience in senior marketing roles.
•Proven leadership experience in marketing roles with a track record of successfully implementing marketing strategies that drive growth and achieve measurable results.
•Strong market research and data analysis experience.
•Solid understanding of traditional and digital marketing tools and marketing techniques, including proficiency in customer relationship management (CRM) systems, marketing automation tools, and analytics platforms.
•Exceptional communication and interpersonal skills, adept at conveying complex marketing ideas across different organizational levels.
•Proven skills in building and leading a marketing team.
•Entrepreneurial mindset with a strong grasp of marketing principles, market dynamics, and consumer behavior.
•Proven expertise in scaling marketing operations.
•Deep knowledge of advertising laws, data privacy regulations, consumer protection rules, and industry-specific guidelines, ensuring compliance across all campaigns and initiatives.
•Understanding of regional cultural nuances and consumer landscapes, which informs targeted and effective marketing strategies.
•Ability to thrive in a fast-paced, entrepreneurial environment.
•Excellent communication, time management and organizational skills. MarketPro
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