Job Description

Company Description

Located in the heart of Canada's capital next door to the Parliament Buildings, the landmark Fairmont Chateau Laurier hotel in Ottawa is looking to fill a role of Marketing & Communications Manager.

What is in it for you:

• Wonderful company culture - our colleagues are at the heart of all that we do
• Food & Beverage discount of 50% in our restaurants
• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
• Comprehensive extended health benefits package

Job Description

Reporting to the Director, Sales & Marketing, the Marketing & Communications Manager will develop and execute marketing strategies to enhance brand visibility, drive revenue, and engage guests. This role ensures brand consistency across digital, print, PR, and social media while supporting sales, events, and reputation management. In this role, Marketing & Communications Manager will be responsible for the following:

• Develop and implement marketing strategies aligned with Fairmont & Accor brand standards.
• Conduct market research and optimize campaigns for maximum ROI.
• Manage content creation for press releases, blogs, newsletters, and social media.
• Lead photoshoots and video production to support marketing initiatives.
• Ensure content is aligned with brand identity, business goals, and remains up-to-date across all platforms.
• Develop and execute a robust social media strategy.
• Manage digital campaigns, influencer partnerships, website SEO, email marketing, and paid advertising.
• Leverage data insights to optimize engagement and conversions.
• Plan and execute digital, print, and outdoor advertising campaigns.
• Develop promotional materials and track campaign performance.
• Build and maintain strong relationships with key media outlets, journalists, and influencers.
• Write and distribute press releases, media kits, and other PR materials.
• Monitor and report on PR performance to enhance brand perception.
• Work closely with the Events and Activations Manager to support hotel events, promotions, and revenue initiatives.
• Collaborate with F&B and local partners for activations.
• Work with Ottawa Tourism to host important clients and build relationships.
• Support the Sales team with marketing collateral.
• Implement internal communication strategies and manage crisis communications.
• Monitor and respond to guest reviews across platforms.
• Enhance online reputation and guest satisfaction.
• Track KPIs, optimize budgets, and report on campaign performance.
• Collaborate with the Director on special Sales & Marketing projects.
• Ensure compliance with hotel policies and procedures.
• Perform other duties and projects as assigned.

Qualifications

• Bachelors degree in Marketing, Communications, Business, or Hospitality.
• 35 years of experience in luxury hospitality, travel, or lifestyle marketing.
• Strong expertise in digital marketing, social media, and PR.
• Proficiency in CMS, Adobe Creative Suite, WordPress, Google Analytics, Sprout Social (or other social media management tools), and email marketing tools.
• Knowledge of SEO, SEM, and CRM tools is an asset.
• Strong project management, communication, and analytical skills.
• Flexible schedule, including weekends and holidays.
• Fluency in English; additional languages are an asset.
• Familiarity with Fairmonts brand and service standards is highly desirable.

Additional Information

Fairmont Chteau Laurier is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

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