Job Description

Job Description

Job Description

Description:

The eCommerce Associate Manager, Digital Product will drive the growth of our Direct-to-Stylist and Direct-to-Consumer businesses. This role will facilitate communication between brand/marketing and development teams to prioritize sprints based on business goals. Success in this role requires a data-driven approach, strong EQ, and an entrepreneurial mindset to shape eCommerce strategy. You will collaborate with cross-functional teams to ensure products are customer-focused, data-informed, and aligned with business objectives.

• This role is fully remote, requiring candidates to live within the United States and willing to work a PST or MST time zone.
• Salary for this role is $95,000 -100,000 based on years of experience and level of education
• Role is eligible for a 5% annual bonus based on individual and company performance

Responsibilities

eCommerce Strategy and Growth Planning

• Drive the eCommerce Roadmap across multiple brands, in partnership with the eCommerce Manager, Digital Product, proactively identifying growth opportunities to convert qualified traffic volume, optimize new and returning consumer journeys to ultimately increase eCommerce revenue and profitability, balancing short-term tactical goals with long-term strategic initiatives. Own the KPIs of your backlog and be comfortable defending the ROI of every decision you make.
• This person will support eCommerce revenue, CRO, SEO, UX, Consumer Journey planning, website merchandising, promotional execution & reporting– in-conjunction with Brand, IT and other cross-functional teams.
• Drive the eCommerce planning across various teams [brand/marketing, eCommerce and IT/Dev], building project plans, drafting user stories, reviewing deliverables, managing and owning sprint priorities and escalate appropriate risks and issues to streamline business needs to the development teams.
• Direct and manage the daily workflow of all eCommerce campaigns, including proposal development, campaign activation & maintenance, and post-launch recaps alongside Site Merchandising.
• Support project management processes and practices and ensure that they are followed by cross functional teams.

Consumer Journey Planning

• Alongside Brands, influence and provide insights for customer content planning, development, and analysis by sourcing existing or creating new content, exploring levers/opportunities by audience segment, gathering, and publishing learnings, recommending next steps, and identifying opportunities for scalability.
• Builds and maintains deep understanding of customer journey, ensuring we have seamless experiences across owned properties.
• Explores and defines eCommerce tactics to influence customer behavior and build brand advocacy through our website.

eCommerce Testing & Reporting

• Drive and own a hypothesis- and data-driven A|B testing methodology that can scale across digital properties.
• Gather, analyze, and apply insights from cross-functional feedback, test & learn performance, and industry trends to inform overall strategy and plans.
• Responsible for the implementation and management of 3rd party website optimization tools like heatmaps, landing page testing, CRO and SEO.
• Build and maintain use cases, roadmaps and product feature documentation relating to acquisition needs; share vision and plans with stakeholders, resolve dependencies, and make prioritization decisions.
• Develop and manage a holistic eCommerce KPI dashboard relating to eCommerce performance, new & returning customer KPIs and analytics to generate actionable insights on an ongoing basis.
• Develop and manage bottom’s up eCommerce forecasting by channel to identify risks and opportunities in sales and revenue.

Stakeholder Management

• Collaborate with BIG business and functional partners and technology leadership in specifying requirements and create continuous feedback loops.
• Indirectly lead by influence and mentor cross-functional teams including lower-level product managers, UIIUX designers, engineers, brand marketing, creative, site merchandising, and data analysts to ensure seamless execution of product initiatives. Foster a culture of innovation, collaboration, and continuous improvement.
• Partner with the in-house Product and Software Engineering teams to drive feature enhancements, user experience (UX) optimization, and connectivity with internal and external Mar-Tech solutions.
• Streamline and prioritize all needs and brand/marketing front development tasks and code release sprints to the engineering team.
• Manage and lead a team of 1-2 Associate Product Managers.

• 3–5+ years of progressive experience in eCommerce management, conversion rate optimization (CRO), and shopper/customer marketing, ideally within the B2B beauty sector.
• 2+ years of experience leading, performance managing and growing a team.
• Proven leadership and mentoring abilities, capable of inspiring teams, influencing stakeholders, and guiding senior executives through complex product transitions
• Hands-on experience with analytics tools such as Google Analytics, Power BI, and Microsoft Clarity to derive actionable insights.
• Working knowledge of eCommerce platforms such as Shopify Plus, and the ability to leverage them for business growth.
• Familiarity with Agile methodologies (Scrum, Kanban) and traditional project management principles, enabling effective team collaboration and goal delivery.
• Skilled in Agile techniques such as story refinement, estimation, velocity tracking, and retrospectives to ensure efficient workflow.
• Adaptable to change, with the ability to quickly pivot and adjust strategies when faced with shifting priorities or business needs.
• Experience with A/B testing and multivariate optimization to continuously improve website performance and drive conversions.
• Collaborative experience with technical, development, and UX teams to deliver customer-centric solutions that meet business objectives.
• Proven track record of developing and executing strategies that drive sales growth and enhance the customer experience.
• Strong analytical capabilities, with the ability to mine data for insights and opportunities that support business decisions.
• Deep understanding of how creative, messaging, and UX elements influence customer behavior and the purchase journey.

About

Beauty Industry Group (BIG) is a global market leader in human hair extensions and a leader in innovation and best-in-class sourcing and ethical standards. We champion self-expression and stand at the forefront of the industry with innovative hair solutions designed to enhance beauty, ignite creativity, and foster confidence. We empower both our stylists and consumers by offering a wide range of professional-grade products, ensuring that each individual experiences a profound sense of empowerment, whether at a salon or in the comfort of their home. For us, this transcends mere cosmetic enhancements; it's a commitment to embracing a unique and unapologetic expression of self that not only captivates but also inspires.

Benefits

• This role is eligible for a 5% annual bonus
• 401(k) with company match - $ for $ up to 4%.
• Vacation/Holiday Leave.
• Medical/Dental/Vision.
• Life and AD&D Insurance.
• Access to hundreds of discounted beauty products.
• Opportunities for growth and advancement.

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