Job Description

Public Relations Director (Onsite)

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

Come and experience the Colorado lifestyle in the heart of the Rockies. Access to world-class year-round outdoor lifestyle activities right in your backyard with a quick drive to Denver to stay current with live music, sports and cultural events. Eagle airport is in close proximity with flights to major cities to explore new locations through discounted hotel benefits. Join a team of inclusive, caring, and exceptional colleagues that are happy to invest in your development through best-in-class trainings to reach your potential. A place where you can give back to the community by taking part in our multiple initiatives with local neighborhood organizations that support regional and global causes. Gain exposure through opportunities to task force during low season with a broad network of Four Seasons colleagues to expand your knowledge and resources. We strive to provide a workplace where you can elevate your craft, advance your career, have an active lifestyle, and feel engaged with your team members and the community.

The Director will be responsible for overseeing Public Relations, Digital Media, Social Media, and Marketing Communications strategies, ensuring alignment with Four Seasons' brand positioning. Through innovative storytelling and strategic partnerships, this individual will enhance the resort's presence across key media and digital channels while driving guest engagement and revenue. As a key brand ambassador, the Director will represent Four Seasons Vail in media and industry activations, cultivate relationships with journalists and influencers, and secure top-tier coverage across travel, luxury, and lifestyle publications. Reporting to the Commercial Director, this role will be a part of a dynamic team, ensuring a cohesive and results-driven communications strategy. If you are a visionary leader, strategic thinker, and creative storyteller with a passion for luxury hospitality and destination marketing, this is the role for you.

Public Relations and Communications

• Develop and execute a year-round, integrated Public Relations and Communications Plan aligned with business objectives and brand positioning.
• Drive media relations by identifying target publications, pitching compelling storylines, securing media coverage, and coordinating press visits.
• Oversee the development and distribution of press releases, ensuring engagement on the Four Seasons Press Room and other media platforms.
• Maintain a high-quality image and video library that showcases the resort and its offerings.
• Lead the creation of story starters and team bios to generate engagement and enhance media outreach.
• Proactively develop unique resort, culinary, and destination experiences to strengthen Four Seasons Vail's positioning, including strategic brand collaborations.
• Execute PR strategies for Food & Beverage outlets, ensuring maximum exposure for the resort's F&B activations.
• Represent the Public Relations and Communications team in resort meetings and key industry events.
• Engage with Tourism Vail, Destination Colorado, and other tourism boards to drive awareness and collaboration.
• Monitor and analyze PR performance metrics and provide strategic recommendations for continuous improvement.
• Benchmark the resort's media positioning against local, national, and global luxury competitors to identify new opportunities.

Brand Management

• Ensure brand consistency across all visual and written communications.
• Oversee the design and production of resort marketing collateral, seasonal brochures, and promotional materials.
• Co-manage photo and video shoots, ensuring assets align with brand storytelling.
• Support Sales, Catering, and Reservations teams by auditing sales materials and ensuring alignment with the resort's positioning.

Digital Marketing & Social Media

• Lead and direct the Digital Coordination in executing content strategies across social and digital platforms.
• Oversee the hotel's digital communications strategy, ensuring it supports PR and business objectives.
• Drive engagement through innovative content creation, influencer partnerships, and digital storytelling.
• Social media campaigns and strategies.
• Support paid media, SEO and organic strategies.

Minimum 5 years of leadership experience in PR, communications, or digital marketing, preferably within luxury hospitality, travel, or lifestyle industries. Exceptional storytelling, writing, and presentation skills with a creative, brand-centric approach. Leadership skills. Strong media relations experience, with an established network in travel, luxury, and lifestyle media. A keen eye for aesthetics, ensuring high-quality content creation. Ability to source and execute on-brand activations and collaborations, particularly in the culinary, wellness, and adventure tourism space. Strong organizational skills with the ability to manage multiple projects and meet deadlines. Experience managing third-party agencies, influencers, and vendors. Paid media and SEO background is a preference. Fluency in English is required for this location and this job requires applicants to have current work authorization in the United States.

Salary range: $85k - $95k annually. Eligible for Performance Base Annual Incentive Plan (10% Target). Winter Season Lifestyle Benefit. Merchant Pass Available. 401k participation with company matching program. Competitive Benefits: Medical, Dental and Life Insurance. Discounted travel with discounted F&B and Spa Services at Four Seasons Hotels and Resorts Worldwide. Employee Cafeteria available for meals. Complimentary dry cleaning of uniforms. Be yourself and become a member of a work family that cares about you and invests in your development. Elevate your craft here and abroad! Employee engagement at all levels; where your thoughts and ideas are not only heard but actioned.

This is a full-time position. A successful candidate will have a flexible schedule, and the ability to work morning, afternoon and evening shifts, weekends, and holidays.

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