Adobe is seeking a Director of Mobile App Store Optimization and Growth to lead the strategy, execution, and ongoing management of ASO and App Store efforts for its suite of mobile applications, including Photoshop, Lightroom, Acrobat, Adobe Express, and more. This person will work cross-functionally with marketing, product, and analytics to drive outstanding mobile practices that improve user acquisition and engagement. Responsibilities include developing and maintaining Adobe’s app store playbook, serving as the primary liaison with Apple and Google for ASO initiatives, managing global app pages and custom store landing pages, leading localization processes, coordinating ASO performance measurement, managing app store accounts, and maintaining knowledge of mobile search trends and competitive landscape. Qualifications include 7+ years of experience in mobile app store optimization or related fields, strong analytical skills, experience with Branch, App Store Connect, Google Play Console, proven track record of driving organic growth, and excellent project management and collaboration skills.
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