Company Description Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health and well-being. Through equitable access to education, nurturing environments that foster student success, and expanding the healthcare talent pipeline, Adtalem is building a brighter future for communities and the world. Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. Visit Adtalem.com for more information, and follow us on Twitter and LinkedIn. We value a culture of collaboration, creativity, and innovation, which thrives with flexible work arrangements. Depending on your location, this role may be hybrid or remote. In our U.S. locations, we operate on a hybrid model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday-Thursday. This in-office time promotes creativity, communication, and stronger team relationships, supporting individual and organizational success. Job Description We are seeking a creative, forward-thinking individual who can combine copywriting skills with generative AI to enhance the student experience and increase enrollment. This role involves copywriting and editing for healthcare-focused higher education institutions, creating content for campaigns, and ensuring brand consistency across all channels. The position reports to the lead copywriter and collaborates closely with marketing directors and creative teams. To succeed, you should demonstrate exceptional writing skills, attention to detail, and experience in creating engaging content. Write original marketing copy for various channels, including web, ads, email campaigns, social media, and blogs, based on templates provided by senior team members. Execute content assignments from the lead copywriter and project managers, following strategies developed by senior team members. Collaborate with senior copywriters and editors to ensure content aligns with brand style, voice, and tone. Utilize generative AI tools, such as Writer.ai, to assist with brainstorming, drafting, and optimizing content, while maintaining brand integrity. Stay informed about trends in AI-assisted content creation and marketing. Participate in brainstorming sessions and market research with senior team members to contribute to overall success. Incorporate feedback from senior team members to improve your writing skills. Perform other duties as assigned and adhere to all policies and standards. Qualifications Bachelor's Degree in English, Communications, Journalism, Marketing, or a related field. Three or more years of relevant experience, preferably in copywriting or editing roles. Excellent written and verbal communication skills. Strong attention to detail with proofreading and editing abilities. Knowledge of SEO best practices and writing for search engines. Ability to work independently and collaboratively in a fast-paced environment. Proven ability to understand and write about healthcare and higher education engagingly and straightforwardly. Strong portfolio demonstrating versatility and content style appealing to students and partners. Awareness of B2C and B2B copywriting approaches, and understanding of legal issues like plagiarism and libel. Ability to interpret briefs creatively and present information innovatively. Proficient in Microsoft Word, Excel, PowerPoint, and Outlook. Experience with social media, email marketing, and digital content creation. Additional Information Salary range: $49,199.33 to $86,253.75, adjusted based on experience, location, and other factors. Our benefits include health insurance, 401(k) with employer match, flexible time off, and paid holidays. For more details, visit our benefits page . Adtalem is an Equal Opportunity Employer, committed to diversity and inclusion across all employment practices. #J-18808-Ljbffr Adtalem Global Education Inc
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